Pantone COY18: Ultra Violet
Author: SEAGA Date Posted:11 December 2017
Pantone Colour of the Year 18 is Ultra Violet!
In what many deem the pinnacle of colours trends and forecasting each year, Pantone Colour Institute today unveiled the Pantone Colour of the Year 2018 - Ultra Violet.
The new colour, 18-3838 is said to be a homage to Prince, the innovation and expansion of technology and our foray into space. We think this colour captures the essence of these things perfectly. Ultra Violet is enigmatic and encapsulates the spirit of big ideas, curiosity and indivudality. It is set to be a beacon of advancement and the pursuit of imagination and innovative thinking.
This annual announcement is the argueably the biggest day of the year on the Pantone calender and much attention will be on Pantone in the weeks following for other colour trends and announcements for the new year trends.
In addition to this announcement, and for the first time ever, Pantone have also released limited edition Formula Guides and Color Guides in a colour of the year edition. These guides feature Ultra Violet on the covers and are a great gift for Christmas.
These limited edition guides can be purchased on the Pantone Australia website via either of the links below: